Whether it’s a music CD or an indie movie, opting for a limited release can bring a world of advantages. After all, making it available for a select few can increase the product’s desirability and value – both short and long term.
This is why many artists decide to use this strategy when they release their products, although one question does arise from this process: how exactly can you market your limited release successfully?
Online Promotion
Social media is an incredibly useful tool, and one of its many applications is promoting a product. By writing engaging content and connecting with your target audience you can successfully market your limited release. After all, word of mouth goes a long way and can get you more customers and fans – so communicate with your customer-base and let them know you have a new, exclusive product coming out!
Online promotion is limitless and doesn’t end with social media, though. This means that you can also write guest posts on other blogs, reach out to journalists and magazine editors and much more.
In addition, you can also launch your product online, since more and people are using the internet nowadays. A well-timed premiere can make all the difference and even allow you to sell the entirety of your limited release product.
Mailshots
If you have a mailing list, you can create a message announcing your limited release and send it to current and potential clients. A mailout can also be a free or cost-effective service, so you don’t have to worry about going over budget. The idea is to create an engaging message that clearly discusses your limited release and the advantages of getting it – and you’re more likely to be successful.
TV and Radio
You can also plug your limited release through advertisements on either TV or radio – or both, depending on your product. For instance, if you have a new music CD and want to promote the fact that you only have a limited number of copies, you can reach out to radio channels and have them play a song for their listeners.
Together with an interview where you explain the details of your limited release, you have a high chance of being successful. The same with TV. Create an ad that targets your audience and have it played for everyone to see!
Limited releases are fantastic strategies that can help you get the word out there and even sell out. For these reasons, they shouldn’t be underestimated. Create a good market strategy and you have a high possibility of being successful with your limited release!
We can give you all the tools you need to create your very own limited release, so contact us today to enquire about our vast range of products and services.
