Marketing

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Why Social Media Should Be Your Best Friend When Marketing Your Music
20Jul

Marketing your own music can be challenging, and at some times, it can even feel downright impossible. However, there are ways in which you can market your music and there are some great tools out there to help you get the word out! Social media is one of these fantastic tools and it can help you to grow your…

How to Market Your Own Album
31May

At VDC Group, we love music. We love it so much that we attend all relevant events in the industry, such as The Great Escape and Music Biz (in Nashville, USA). We also understand that it can be challenging for new artists to stand out from the crowd and be noticed. It is…

Famous Copyright Cases (Part 3)
15Mar

It may surprise you, or it may not, but copyright has been a contentious issue for many years and in many situations. In Part 2 of this series, we explored a couple of famous cases that are ongoing to this very day (and the rivalry between Microsoft and Apple will seemingly never die down).

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New Years Resolutions for CD Marketing
3Jan

Happy New Year! 2017 is finally upon us and you’re probably thinking about New Year’s resolutions you can be making. Well forget those standard resolutions to go to the gym more and eat less chocolate, we’ve got some resolutions that you can really stick to and boost your CD marketing!

Utilise Social Media

We’ve talked about how to use

How to Market a Limited Release Successfully
11Nov

Whether it’s a music CD or an indie movie, opting for a limited release can bring a world of advantages. After all, making it available for a select few can increase the product’s desirability and value – both short and long term. (more…)

The Best Designs for Your CD Case
20Oct

At VDC Group Trading Ltd, we pride ourselves on being the UK’s leading disc and digital service provider – and we like to see a product that is well conceived from content to packaging. You could have written a classic album or made a superb film, but without the right packaging, very few people will be curious…

What is the Best Content for Promotional DVD’s?
10Oct

When promoting, you have to make sure the platform and content you use is very effective and is relevant to the customer you are targeting. Using promotional DVDs, as a means to promote your product or service, can be a highly effective method of promotion. It’s hard to image a household without some form of DVD player, from a…

CD Design: Make an Impact with These Top Tips
15Sep

CDs may look pretty, glinting in the sun and catching the eye – but when it comes to making a real impact, you’ll need more than sunlit reflections. To seriously stand out from the crowd with your promotional video, band EP or anything else, you’ll need to nail down the package. If you want to really get remembered, you…