Business cards have always been regarded as one of the most effective items to get yourself noticed. Many businessmen and women carry hundreds of these small cards at all times, ready to hand them out at any opportunity.
However, let’s take a moment to think… is this little piece of card really effective? Chances are that it may end up in the bin or lost forever at the bottom of someone else’s briefcase.
Have you ever thought about using a DVD as a business card? It’s full of advantages!
Novelty often attracts attention. Your clients and colleagues from the sector are used to standard business cards, but if you hand them a DVD, they’ll be surprised. That is why many of them will actually make the effort to see what it contains – and so they’ll get familiarised with your company and what you do, which is the main goal of marketing.
What does your business card contain? There is the logo of your company, your name and basic contact details. Is this enough to impress your potential clients, though? Nowadays people have lots of services available – especially in this global era, when they can actually hire and contract companies based on the other side of the world, if they choose to. That is why marketing tries to appeal to the client’s feelings as much as their needs.
Therefore, if you include a personal video in your DVD talking directly to your potential clients, investor or collaborators, the message will be much more effective than simply handling a business card. They will see your own motivations and will be more likely to be able to relate to you – and so, to care for your business.
Have you thought about all the different things you can put on a DVD? A video presentation, images, statistics about your company, demos of what you offer, catalogues, forms… There is actually no limit to all the great things you can include!
DVDs are small and easy to manage and store. They can also be very cheap if you’re planning to buy lots of them to distribute later so, as a marketing tool, they are highly cost-effective. A DVD glass mastering of the original will provide you with as many high quality copies as you need. Besides, we can offer you our on body print service, which means that your DVDs can be decorated with the colour and logo of your company – just as a normal business card.
Here at VDC we are leaders in the sector of digital service providers. Our service is not only of a high standard but also very flexible, so once you get in contact with our skilled team you can be specific about the requirements of your project and we’ll be delighted to help.