Limited and special edition products have been used as marketing incentives for quite a while. In the DVD industry, a limited edition can also be called deluxe, expanded, or special. These editions typically have the best possible DVD edition and special items.
But what makes these editions so special?
Brand Identity and Recognition
Building your brand identity helps to set you apart from your competitors. It’s the combination of all aspects of your company that your audience sees and how they perceive them. Visualising your personality in your products successfully promotes positive emotions in consumers.
Regarding limited edition packaging, creativity and originality are essential to catch consumers’ attention and make them want to buy it. Marketing strategies should also integrate limited or special editions into online campaigns. In 2013, Kit Kat Australia “saved” the last 50 chocolates of their limited edition Kit Kat White’s.
They made something limited last forever by giving the 50 chocolates to illustrator Mike Watt, who proceeded to produce 50 original artworks in 50 red canvases, which the brand successfully utilised for a positive online campaign that brought notoriety.
One of the major appeals of limited editions is the exclusive content provided. DVD packaging of these editions becomes a collection itself, not just the content. Straying far from the typical DVDs we’re used to, limited editions embody the films and the TV shows.
Harry Potter’s Wizard’s Collection Boxset takes you inside the world of magic with a box filled with drawers and secret compartments. Only 63,000 were made – making them extremely exclusive! – and the extra content, maps, more than 37 hours of special features, all films in DVD, Blu-ray and, digital copies, and many more make this a must have for all Harry Potter fans.
In Harry Potter’s boxset case, eliciting feelings of nostalgia is one of the biggest successes. The brand has recognition throughout the world and the positive feelings associated with it create a want and a need to acquire it. Providing unique experiences to fans – consumers – makes limited editions desirable.
As an experienced provider of CD, DVD, and Blu-ray packing solutions, here at VDC Group we understand the need for high quality packaging. If you want to know more about our services, get in touch with us on 0208 963 3555 to speak to our highly skilled team. We’re always happy to answer any query you might have.